Jennie would welcome the opportunity to represent you in selling your home/property.
When you are ready to get the selling process underway, please let Jennie know when you would like
to put your home/property on the market. Let her know how she may contact you to schedule a
meeting to get acquainted and to present a FREE, NO OBLIGATION Comparative Market Analysis and
set up a marketing strategy.
Essential Elements of a Marketing Strategy are:
Time Frame
Market Conditions
Competition for Buyers
Pricing Strategy
Property Preparations
Attracting Buyers
Attracting Real Estate Agents
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Tips to help Sell Your Home/Property
As a property owner, you can play an important part in the timely sale of your home/property. When you
take the following steps, you will help Jennie sell your home/property faster, at the best possible price.
The easiest and most reliable way to improve the appeal of your home is to enlist a quality home
service professional. The right professional can help you get everything in order - from repainting the
kitchen to providing a thorough cleaning - so you can stay focused on more important things.
Make the Most of that First Impression
A well-manicured lawn, neatly trimmed shrubs and a clutter-free porch welcome prospects. So does a
freshly painted – or at least freshly scrubbed – front door. If it’s autumn, rake the leaves. If it’s winter,
shovel the walkways. The fewer obstacles between prospects and the true appeal of your home, the
better
Invest a Few Hours for Future Dividends
Here’s your chance to clean up in real estate. Clean up the living room, the bathroom, the kitchen. If
your woodwork is scuffed or the paint is fading, consider some minor redecoration. Fresh wallpaper
adds charm and value to your property. If you’re worried about time, hire professional cleaners or
painters to get your house ready. Remember, prospects would rather see how great your home really
looks than hear how great it could look "with a little work."
Check Faucets and Bulbs
Dripping water rattles the nerves, discolors sinks, and suggests faulty or worn-out plumbing. Burned
out bulbs or faulty wiring leave prospects in the dark. Don’t let little problems detract from what’s right
with your home.
Don’t Shut Out a Sale
If cabinets or closet doors stick in your home, you can be sure they will also stick in a prospect’s mind.
Don’t try to explain away sticky situations when you can easily plane them away. A little effort on your
part can smooth the way toward a successful closing.
Think Safety
Homeowners learn to live with all kinds of self-set booby traps: roller skates on the stairs, festooned
extension cords, slippery throw rugs and low hanging overhead lights. Make your residence as non-
perilous as possible for uninitiated visitors.
Make Room for Space
Remember, potential buyers are looking for more than just comfortable living space. They’re looking
for storage space, too. Make sure your attic and basement are clean and free of unnecessary items.
Consider Your Closets
The better organized a closet, the larger it appears. Now’s the time to box up those unwanted clothes
and donate them to charity.
Make Your Bathroom Sparkle
Bathrooms sell homes, so let them shine. Check and repair damaged or unsightly caulking in the tubs
and showers. For added allure, display your best towels, mats, and shower curtains.
Create Dream Bedrooms
Wake up prospects to the cozy comforts of your bedrooms. For a spacious look, get rid of excess
furniture. Colorful bedspreads and fresh curtains are a must.
Open up in the Daytime
Let the sun shine in! Pull back your curtains and drapes so prospects may see how bright and cheery
your home is.
Lighten up at Night
Turn on the excitement by turning on all your lights - both inside and outside - when showing your
home in the evening. Lights add color and warmth, and make prospects feel welcome.
Avoid Crowd Scenes
Potential buyers often feel like intruders when they enter a home filled with people. Rather than giving
your house the attention it deserves, they're likely to hurry through. Keep the company present to a
minimum.
Watch Your Pets
Dogs and cats are great companions, but not when you're showing your home. Pets have a talent for
getting underfoot. So do everybody a favor: Keep Kitty and Spot outside, or at least out of the way.
Think Volume
Rock-and-roll will never die. But it might kill a real estate transaction. When it's time to show your
home, it's time to turn down the stereo or TV.
Relax
Be friendly, but don't try to force a conversation. Prospects want to view your home with a minimum of
distraction.
Don't Apologize
No matter how humble your abode, never apologize for its shortcomings. If a prospect volunteers a
derogatory comment about your home's appearance, let Jennie handle the situation.
Keep a Low Profile
Nobody knows your home as well as you do. But Jennie knows buyers - what they need and what they
want. He will have an easier time articulating the virtues of your home if you stay in the background.
Don't Turn Your Home into a Second-Hand Store
When prospects come to view your home, don't distract them with offers to sell those furnishings you
no longer need. You may lose the biggest sale of all.
Defer to Experience
When prospects want to talk price, terms, or other real estate matters, let them speak to an expert –
Jennie Ciliberti.
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